Region Skåne and real estate developer Atrium Ljungberg met at The Bridge Summit in 2019 and, through the workshops joined forces to address early detection of kidney-related lifestyle diseases.
After pandemic delays the pilot finally took place in 2022 where 100+ middle-aged men with “fear-of-finding-out” checked their blood pressure during an everyday visit to the mall. For each person that could be encouraged to change their habits and thereby escape advanced kidney care (and suffering), Region Skåne estimates a saving of EUR 50k per year per person. 25% of the tested persons were diagnosed with an increased risk.